DIGITAL ASSETS
product & strategy leader

Context

Early-stage stablecoin infrastructure startup. Advising leadership on product strategy, commercial positioning and go-to-market as the company moves from concept to market.

Accountability

Product-market fit definition, ideal customer profile clarity, go-to-market strategy, and product positioning.

Team

Advisory role; working directly with founders and leadership team.

Context

Early-stage Web3 startup within a PE firm (Intercap) building a blockchain-based domain platform on ENS / Optimism. Lean 7-person team, no dedicated marketing or BD function, reporting directly to CEO.

Accountability

Domains under management growth, renewal rate, ecosystem partnership pipeline, executive and board reporting, and platform revenue.

Team

Sole product leader with two direct reports: a designer and a community manager.

Context

Early-stage Web3 protocol. Took the whitepaper and launched a full testnet plus embedded growth programs for open source developers.

Accountability

User acquisition, daily active usage, ecosystem participation quality, ecosystem partnership pipeline and token utility adoption across the developer community.

Team

Led and developed a small product team including one junior PM; coordinated across leadership, engineering, ecosystem and marketing.

Context

Pre-seed startup, two-person founding team operating at pre-product stage building toward product-market fit.

Accountability

Product-market fit validation, lead generation, early customer discovery to determine whether to build or kill the concept, and raised VC funding at pre-seed.

Team

Co-founder with 2 technical co-founders.

Context

Embedded as fractional lead across multiple Web3 clients → covering delivery ops, DAO formation, chain upgrades, and 0→1 launches.

Accountability

Engineering delivery velocity, cross-functional decision follow-through, chain upgrade success rate, and client launch KPIs.

Team

Solo operator embedded inside each client's existing product, engineering, BD and marketing teams.

Context

Regulated infrastructure layer for institutional digital asset issuance under SEC and OSC frameworks.

Accountability

User conversion, revenue growth, schedule variance and release quality across two product teams.

Team

Sr. Product Manager coordinating across two product teams, BD, PMM and marketing.

Context

Acted as Chief of Staff to blockchain practice leader; Advised institutional and public-sector organizations on early blockchain use cases.

Accountability

Client POCs, internal adoption initiatives, senior leadership communications, ecosystem awareness across the firm, and RFP responses and presentations.

Team

Blockchain SME and functional lead across consulting teams; led internal working groups as Chief of Staff.

Context

Interned at the CDS, the Canadian equivalent of the DTCC, in their New Businesses Office. I researched and wrote a paper on how the CDS could leverage blockchain technology for cross-border trades clearing and settlement.