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Case Study · tea Protocol / DeFi

tea Protocol → TestNet Launch

Designed, built and launched the token utility and incentive system from a white paper into a gamified ecosystem → truly 0 to 1.

Outcome

$85M FDV · 1.2M users · 80 days · 58% DAU

My role

Head of Product. Owned strategy and team end-to-end; coached an early-career PM through 0→1.

Context

tea Protocol focused on re-designing the incentive model for Open-Source developers. I led the development of the protocol's TestNet from designing the onboarding process, transaction signing method via Account Abstraction, staking mechansims, governance model and UX/UI.

Approach

Product Management & Ownership

  • 01

    Built the product and token economy from a white paper → designed token utility, staking rewards, governance rights and reputation systems from first principles.

  • 02

    Designed and executed the technical roadmap end-to-end: staking mechanism built on LIDO liquid staking framework, account abstraction via Safe AA SDK, and indexer/data-layer integration to power real-time dApp rendering.

  • 03

    Created the protocol governance structure with Discord and Tally integration, including delegated voting flows.

  • 04

    Designed and executed a bug bounty program with a $250k budget → structured scope, eligibility, judging criteria, and reward tiers to surface critical vulnerabilities before mainnet.

  • 05

    Operationalised the design as a gamified TestNet program with explicit success metrics defined before launch.

  • 06

    Tracked outputs rigorously and iterated incentive design on signal → separated long-term engagement from mercenary participation.

Leadership

  • 01

    Owned product strategy and team end-to-end as Head of Product.

  • 02

    Coached an early-career PM through 0→1 product work; they now ship at an AI startup.

  • 03

    Established executive reporting cadence communicating ecosystem performance, operational risks, and strategic priorities while aligning leadership on roadmap changes and organizational improvements.

Go-to-Market & Ecosystem Development

  • 01

    Aligned and collaborated with protocols and integration partners on roadmap development and requirements, integration priorities, developer needs and adoption strategy including product syncs and co-marketing campaigns.

  • 02

    Served as primary point of contact with all external integration partners including Base, Web3Auth, Alchemy, GitHub, and SAFE → managed roadmap dependencies and ensuring all external APIs met product requirements before and during launch.

  • 03

    Owned the early adopter program end to end; including identifying and pitching open source developers on joining a contractual incentive program, negotiating cash-based milestone agreements, and supporting participants through onboarding, milestone tracking, and social media content development to drive ecosystem activation → 90% of developer pipeline closed and developed an OS that directed feedback from developers back to our product, marketing and engineering functions.

  • 04

    Represented the protocol externally at ETHDenver, Paris Blockchain Week and a Base × tea workshop to drive ecosystem awareness.

Results

  • $85M FDV · 1.2M users onboarded in 80 days.

  • 58% daily active engagement throughout the program.

  • Distributed $50k in bug bounty rewards for security-related bugs.

  • Launched fully functional TestNet infrastructure and UI.

  • Coached PM now shipping at an AI startup.

Artifacts

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