.Box Domains → Pricing, Partnerships & Retention

Owned the full product roadmap end-to-end: PRDs, Jira, QA, launch coordination, and release management.

Used customer purchase and market pricing data to design promotional and renewal pricing optimised for retention economics over first-year acquisition.

Managed the relationship with our core backend provider 3DNS → built direct rapport with their CEO, cut average resolution time on 3DNS-dependent tickets in half, and improved roadmap milestone predictability.

Used ChatGPT to synthesize user sentiment and analytics data into roadmap decisions and PRD requirements → compressed the discovery-to-spec cycle.

Used Lovable to rapidly prototype board presentations, communicate requirements to designers, and draft in-app copy → shortened stakeholder feedback loops from weeks to days.

Identified gap in customer support ticketing process where engineering was not looped into issues and had no way of efficiently managing user issues → established customer support ticket triaging framework to determine which tickets require engineering support and automated consumption of tickets into JIRA and into sprint planning ceremonies.

Sole product leader on a 7-person team reporting directly to the CEO; operated as player-coach across product, growth, and partnerships in the absence of dedicated marketing or BD functions.

Trained a Community Manager on product management execution from discovery, PRD writing, and release coordination → expanding bench depth without new hires.

Onboarded a Senior PM and mentored a UX/UI Designer on Web3 design principles and the underlying technology stack.

Built board-level strategy materials and delivered regular performance updates to executive leadership and board stakeholders.

Leveraged my network across fintech, digital assets, and Web3 to build a pipeline of ecosystem partners anchored to feature releases → closed 7 strategic and technical integration partnerships.

Designed and executed joint GTM plans with integration partners, including referral programs and subdomain programs like base.box and eth.box.

Launched drop.box, a domain drops marketing site, to sell premium domains above floor → several sales closed at 3000%+ over floor price, directly attributed to drop.box.

Ran community-led marketing announcements coordinated with each major launch.